Mark Mitchell Classic

As an Assistant Athletic Director Intern at Taft High School, I developed and implemented a comprehensive social media strategy to grow the Instagram presence and generate excitement for the Mark Mitchell Classic, honoring the life and legacy of Coach Mark Mitchell. By creating a structured content calendar featuring weekly facts, countdown posts, interviews, and archival photos, I successfully engaged the community, amplified awareness of the event, and celebrated Coach Mitchell’s enduring impact on students, athletes, and alumni.

Voices of the Legacy: Remembering Mark Mitchell

is a storytelling series dedicated to celebrating the life, vision, and influence of Mark Mitchell through the voices of athletes, coaches, and community members.

The series captures on-camera interviews that bring his legacy to life while providing a social media strategy designed to amplify engagement and grow the event’s audience.